Boldleads

Get to know the basics with a few helpful tips and tricks along the way!

Follow

Instant Valuation vs. CloudCMA vs. Market Snapshot

A Comparative Market Analysis (CMA) is an important part of the home selling process.

All seller leads will require a CMA be sent.

Boldleads offers three options to automatically send a CMA. (If it's not sent automatically, you have to send it manually to all Seller Leads.)

  • Instant Valuation
  • CloudCMA
  • Market Snapshot

So, which one is better?

There is no finite answer. All three CMA automation tools will successfully send CMAs to your seller leads. Choosing one over the other really depends on the experience you want to provide your leads.

Some agents prefer to give the valuation instantly while other agents feel that offering an immediate value would deter the lead from picking up the phone and prefer to send the valuation after the lead has engaged in a conversation.  

The chart below provides a comparison between the Instant Valuation (for U.S. clients), CloudCMA, and Market Snapshot. We've also linked several sample reports.

You can read more about our CMA options in this help article.

 

Delivery Method

Instant Valuation:  Nothing is sent to the lead - The value range is displayed on the last page of the Landing Page.

CloudCMA:  Sent automatically from within the Funnel of your choosing. You can send manually as well.

Market Snapshot:  Sent automatically from within the Funnel of your choosing.

 

Report Feature

Instant Valuation:  Low, Medium, and High Values based on 10 comps in the area.

CloudCMA:  Does not show estimate values but rather shows an average of comps in a proximity.  A large report that can be a 50+ page PDF report.  

Market Snapshot:  A 2-Page interactive report that shows a value based on homes with similar features such as size, beds, and baths.

 

Customizations

Instant Valuation:  None

CloudCMA:  Report customizations can be made through your CloudCMA Account.  Funnel Emails can be customized as well.

Market Snapshot:  Market Snapshots can't be customized nor can the Funnel Emails that send them.

 

Recurrence

Instant Valuation:  Values are static and will not change.  It is not recommended to send recurring Instant Values out after 60 days.

CloudCMA:  Can be resent every 30, 60 or 90 days automatically.

Market Snapshot:  Defaulted to send out every 2 weeks but can be changed from within your Market Snapshot Account.

 

Sample Report

Instant Valuation:  http://phillyhomevalues2.boldleads.com/

CloudCMA:  http://reports.cloudcma.com/8bcf6240bb6064026804d42a6f631cb9.pdf

Market Snapshot:  http://m-s.topmarketer.net/dashboard.html?cnsmr=False&Sample=1

 

Pricing

Instant Valuation:  Free - Account already created for you.

CloudCMA:  $20 per month with the BoldLeads Discount.

Market Snapshot:  $64.99 per month with the BoldLeads Discount

 

Availability

Instant Valuation:  Only available in the US.

CloudCMA:  Support depends on your MLS.  You can view a list of the current supported MLS Providers here: https://cloudcma.com/home/mls_partners 

Market Snapshot:  Support depends on your MLS.  You can view a list of the current supported MLS Providers here (Just click on the 'Add To Cart' button for Market Snapshot):  https://www.topproducer.com/onlinestore/catalogue.aspx

 

Resend

Instant Valuation:  Manually add merge code for values inside the email [ZESTIMATE]

CloudCMA:  Use Quick CMA button inside a Lead’s Detail View

Market Snapshot:  Can only resend within your Market Snapshot Account.

 

Setup

Instant Valuation:  This will already be set up with your Seller Account

CloudCMA:  Sign up through your Settings under the CloudCMA tab.

Market Snapshot:  Sign up through your Settings under the Market Snapshot tab.


Detail View entry for Cloud CMA

cloudcmaDetailView.png

Detail View entry for Market Snapshot

MarketSnapshotDetail.png

Detail View entry for Instant Valuation

InstantValuationDetailView.png 

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

0 Comments

Article is closed for comments.