A Comparative Market Analysis (CMA) is an important part of the home selling process.
All seller leads will require a CMA be sent.
Boldleads offers three options to automatically send a CMA. (If it's not sent automatically, you have to send it manually to all Seller Leads.)
- Instant Valuation
- Market Snapshot
So, which one is better?
There is no finite answer. All three CMA automation tools will successfully send CMAs to your seller leads. Choosing one over the other really depends on the experience you want to provide your leads.
Some agents prefer to give the valuation instantly while other agents feel that offering an immediate value would deter the lead from picking up the phone and prefer to send the valuation after the lead has engaged in a conversation.
The chart below provides a comparison between the Instant Valuation (for U.S. clients), CloudCMA, and Market Snapshot. We've also linked several sample reports.
You can read more about our CMA options in this help article.
Instant Valuation: Nothing is sent to the lead - The value range is displayed on the last page of the Landing Page.
CloudCMA: Sent automatically from within the Funnel of your choosing. You can send manually as well.
Market Snapshot: Sent automatically from within the Funnel of your choosing.
Instant Valuation: Low, Medium, and High Values based on 10 comps in the area.
CloudCMA: Does not show estimate values but rather shows an average of comps in a proximity. A large report that can be a 50+ page PDF report.
Market Snapshot: A 2-Page interactive report that shows a value based on homes with similar features such as size, beds, and baths.
Instant Valuation: None
CloudCMA: Report customizations can be made through your CloudCMA Account. Funnel Emails can be customized as well.
Market Snapshot: Market Snapshots can't be customized nor can the Funnel Emails that send them.
Instant Valuation: Values are static and will not change. It is not recommended to send recurring Instant Values out after 60 days.
CloudCMA: Can be resent every 30, 60 or 90 days automatically.
Market Snapshot: Defaulted to send out every 2 weeks but can be changed from within your Market Snapshot Account.
Instant Valuation: http://phillyhomevalues2.boldleads.com/
Market Snapshot: http://m-s.topmarketer.net/dashboard.html?cnsmr=False&Sample=1
Instant Valuation: Free - Account already created for you.
CloudCMA: $20 per month with the BoldLeads Discount.
Market Snapshot: $64.99 per month with the BoldLeads Discount
Instant Valuation: Only available in the US.
CloudCMA: Support depends on your MLS. You can view a list of the current supported MLS Providers here: https://cloudcma.com/home/mls_partners
Market Snapshot: Support depends on your MLS. You can view a list of the current supported MLS Providers here (Just click on the 'Add To Cart' button for Market Snapshot): https://www.topproducer.com/onlinestore/catalogue.aspx
Instant Valuation: Manually add merge code for values inside the email [ZESTIMATE]
CloudCMA: Use Quick CMA button inside a Lead’s Detail View
Market Snapshot: Can only resend within your Market Snapshot Account.
Instant Valuation: This will already be set up with your Seller Account
CloudCMA: Sign up through your Settings under the CloudCMA tab.
Market Snapshot: Sign up through your Settings under the Market Snapshot tab.
Detail View entry for Cloud CMA
Detail View entry for Market Snapshot
Detail View entry for Instant Valuation