Get to know the basics with a few helpful tips and tricks along the way!


Instant Valuation vs. CloudCMA

A Comparative Market Analysis (CMA) is an important part of the home selling process.

All seller leads will require a CMA to be sent.

Boldleads offers two options to automatically send a CMA. (If it's not sent automatically, you have to send it manually to all Seller Leads.)

  • Instant Valuation
  • CloudCMA

So, which one is better?

There is no finite answer. Both CMA automation tools will successfully send CMAs to your seller leads. Choosing one over the other really depends on the experience you want to provide your leads.

Some agents prefer to give the valuation instantly while other agents feel that offering an immediate value would deter the lead from picking up the phone and prefer to send the valuation after the lead has engaged in a conversation.  

The chart below provides a comparison between the Instant Valuation (for U.S. clients), CloudCMA, and Market Snapshot. We've also linked several sample reports.

You can read more about our CMA options in this help article.


Delivery Method

Instant Valuation:  Nothing is sent to the lead - The value is displayed on the last page of the Landing Page.

CloudCMA:  Sent automatically from within the Funnel of your choosing. You can send manually as well.


Report Feature

Instant Valuation:  Home value based on tax records, public data, recently sold prices, and Eppraisal.

CloudCMA:  Does not show estimate values but rather shows an average of comps in a proximity.  A large report that can be a 50+ page PDF report.  



Instant Valuation:  None

CloudCMA:  Report customizations can be made through your CloudCMA Account.  Funnel Emails can be customized as well.



Instant Valuation:  Value is static and will not change.  It is not recommended to send the estimated Instant Value out after 60 days.

CloudCMA:  Can be resent every 30, 60 or 90 days automatically.


Sample Report

Instant Valuation:




Instant Valuation:  Free - Account already created for you.

CloudCMA:  $20 per month with the BoldLeads Discount.



Instant Valuation:  Only available in the US.

CloudCMA:  Support depends on your MLS.  You can view a list of the current supported MLS Providers here: 



Instant Valuation:  Manually add to emails

CloudCMA:  Use Quick CMA button inside a Lead’s Detail View



Instant Valuation:  This will already be set up with your Seller Account

CloudCMA:  Sign up through your Settings under the CloudCMA tab.

Detail View entry for Cloud CMA


Detail View entry for Instant Valuation



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