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Why Am I Getting More Leads from One of My Zip Codes?

Great question! It's actually fairly common to see a larger amount of leads come from one Zip Code over another. 

Zip Codes are unique and each one may have a different population and audience reach.

Can I count on a certain number of leads by Zip Code? 

Yes. The number of Leads should be roughly proportional the campaign’s total population and Facebook reach.

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