A Comparative Market Analysis (CMA) needs to be sent to all leads. It is the third message in the default funnel all seller leads are assigned to. A CMA can be sent automatically using an integration with CloudCMA, Market Snapshot, or can be manually sent to leads by the agent. It's a report that uses similar, recently sold homes to determine the current market value of a home in the same area. Real estate professionals use CMAs to provide a client with an estimated market value of their home. This is the perfect way to provide real value to a potential client.
The automated Instant Home Valuation is provided to US Seller leads after they finish entering information about the home they'd like to sell on your landing page. The valuation is generated based on data from sources like Zillow and Eppraisal.
Example Instant Home Valuation: