What's an Instant Home Evaluation?
Great question! This article will give you a brief overview of the Instant Home Evaluation and how it can be used in your BoldLeads Landing Pages.
What it is:
When a lead enters an address into a Seller Landing Page, our system sends them a range of Home Values. This is called the Instant Home Valuation.
How is it generated?
The Home Values are generated through an API connection between BoldLeads and Zillow.
What happens after it’s generated?
Once the Lead receives their Instant Home Evaluation, they are informed that an Approved Local Expert (you!) will follow up with a more detailed report in the form of a CMA.
Here’s an example Landing Page:
Your Instant Home Valuation Landing Page will display the following:
A Value Range:
Ten Local Comps:
What about Canada?
Instant Home Valuations are not available for Canadian properties and therefore are not used for BoldLeads' Canadian clients.
IMPORTANT! Zillow may not have values for homes in newer or rural areas. If a range of values does not appear for a Lead, reach out to Zillow and let them know you would like to provide them with the correct information for your area. Though computers are amazing, they are not always accurate. Many of our agents find this to be a great conversation starter.