What is a Comparative Market Analysis?
A comparative market analysis (CMA) is an evaluation of homes that are similar in size, bedrooms, baths, and features, and is in proximity to the listing or property. Real estate professionals use CMAs to provide clients with an estimated market value of their home.
Depending on the CMA, it may or may not provide values or use different parameters (distance from subject property vs. size) to create the CMA.
How is a CMA different from an Instant Home Valuation?
Instant Home Valuations provide Leads an estimated value of their property instantly. In your BoldLeads Account, your Leads will see a value for their property at the end of the Landing Page. The value is not a part of an Email or Funnel. They are generated based on information from a database of home values and Eppraisal. Currently, this feature is only available for U.S. real estate professionals only.
The CMA is an excellent way to demonstrate your value to a potential client. There are hundreds of variables to consider when evaluating a home. Most automated home valuations don't take into account the hundreds of variables that go into this kind of report.
Here are a few examples of CMAs: