With the right process in place, your lead generation engine will be filled and followed up with.
In this article, we’ll cover:
- How Buyer Leads are captured.
- What Buyer Leads will receive after filling out a Landing Page.
- Recommendations on following-up with your Buyer Leads.
The Buyer Lead Capture Process
The process starts when Facebook displays your advertisements to a prospective lead who meet the targeting criteria set by our Marketing Team.
Here's an example of a Buyer Ad:
The Prospect will then be taken to your Buyer Landing Page after clicking on the advertisement.
They are asked to provide contact information and more details about the type of home they’re looking to purchase. They are notified that they will be receiving a list of homes shortly.
Here’s an example of a Buyer Landing Page:
The Lead Funnel Process
Immediately after the Buyer Lead submits their information through the Landing Page, they are added to your BoldLeads Funnel and begin receiving the automated messages.
You will also be sent a new Buyer Lead Notification when a lead is captured.
Once in the system, all new Buyer Leads are automatically added to the Funnel associated with the Landing Page where they submitted their information.
The first Funnel Email sent to the Lead includes the list of homes the Lead requested.
The Lead Follow-Up Process (scroll to the bottom for a PDF of scripts and best practices)
Keep in Regular Communication:
While the Funnel Campaign is running, you should continue to call that Buyer Lead regularly until you reach the Buyer Lead.
When you make contact with a Buyer Lead, determine their timeline to buy. Through a series of discovery questions, learn more about what they’re looking to buy, price range, and other related questions.
Understand their level of motivation to buy and what they expect in terms of representation from their real estate agent.
Handling Motivated Leads:
If the Buyer Lead is highly motivated, ask them for a meeting to review your services and the buying process.
Handling Leads That Aren’t Ready to Buy:
If the Buyer Lead isn’t quite ready to sell their home - remember that buyers start looking at homes as early as 18 months before they purchase a home.
Continue to cultivate the relationship and keep following up so that when they are ready to buy a home, they ask you to be their real estate agent!
Learn more in our BoldLeads Training Class Series!
We highly encourage everyone to view our training class series so that you can make the most of the leads captured by the BoldLeads system. Access to the training classes is located in the client dashboard under the Support tab.