Boldleads

Get to know the basics with a few helpful tips and tricks along the way!

Follow

Buyer Lead Process

With the right process in place, your lead generation engine will be filled and followed up with.

In this article, we’ll cover:

  • How Buyer Leads are captured.
  • What Buyer Leads will receive after filling out a Landing Page.
  • Recommendations on following-up with your Buyer Leads.

The Buyer Lead Capture Process

The process starts when Facebook displays your advertisements to a prospective lead who meet the targeting criteria set by our Marketing Team.

Here's an example of a Buyer Ad:

BuyerAd.png

The Prospect will then be taken to your Buyer Landing Page after clicking on the advertisement.

They are asked to provide contact information and more details about the type of home they’re looking to purchase. They are notified that they will be receiving a list of homes shortly.

Here’s an example of a Buyer Landing Page:

Sample_Landing_Page_Resized.png

The Lead Funnel Process

Immediately after the Buyer Lead submits their information through the Landing Page, they are added to your BoldLeads Funnel and begin receiving the automated messages.

ListHasBeenSent.png

You will also be sent a new Buyer Lead Notification when a lead is captured.

NewBuyerLead.png

Once in the system, all new Buyer Leads are automatically added to the Funnel associated with the Landing Page where they submitted their information.

The first Funnel Email sent to the Lead includes the list of homes the Lead requested.

BrokenLink.png

The Lead Follow-Up Process

Keep in Regular Communication:

While the Funnel Campaign is running, you should continue to call that Buyer Lead regularly until you reach the Buyer Lead.

Determine Motivation:

When you make contact with a Buyer Lead, determine their timeline to buy. Through a series of discovery questions, learn more about what they’re looking to buy, price range, and other related questions.

Understand their level of motivation to buy and what they expect in terms of representation from their real estate agent.

Handling Motivated Leads:

If the Buyer Lead is highly motivated, ask them for a meeting to review your services and the buying process.

Handling Leads That Aren’t Ready to Buy:

If the Buyer Lead isn’t quite ready to sell their home - remember that buyers start looking at homes as early as 18 months before they purchase a home.

Continue to cultivate the relationship and keep following up so that when they are ready to buy a home, they ask you to be their real estate agent!

Learn more on BoldLeads in our Webinar Series!

We highly encourage everyone to attend our 3 webinar series so that you can make the most of the leads captured by the BoldLeads system.

Access to the live and recorded webinars are located in the client dashboard under the SUPPORT tab.

SupportLink.png

Was this article helpful?
1 out of 1 found this helpful
Have more questions? Submit a request

0 Comments

Article is closed for comments.