PPC stands for "pay-per-click" and is one of the main ways internet advertisers choose to pay for performance. In general, it's a good practice to have an idea of your average PPC cost.
So, how do you find our your PPC Cost or your Cost-Per-Click (CPC)?
The cost-per-click (CPC) is the amount deducted each time a visitor clicks on your ad. CPC is determined by a number of factors including, but not limited to:
- Seasonal trends.
- Targeting, both geographically and demographically.
- Competition from other advertisers (even non-real-estate-related).
- Ad Relevance.
We focus more on Cost-Per-Lead (CPL) than CPC. In other words, a click does not always mean conversion. However, when measuring CPL, you are measuring a true conversion and it's a more precise way to understand how many Leads your marketing dollars generate.
Boldleads average CPL is $9.00