Get to know the basics with a few helpful tips and tricks along the way!


What Am I Paying Per Click?

PPC stands for "pay-per-click" and is one of the main ways internet advertisers choose to pay for performance. In general, it's a good practice to have an idea of your average PPC cost.

So, how do you find our your PPC Cost or your Cost-Per-Click (CPC)?

The cost-per-click (CPC) is the amount deducted each time a visitor clicks on your ad. CPC is determined by a number of factors including, but not limited to:  

  • Seasonal trends.
  • Targeting, both geographically and demographically.
  • Competition from other advertisers (even non-real-estate-related).
  • Ad Relevance.

We focus more on Cost-Per-Lead (CPL) than CPC. In other words, a click does not always mean conversion. However, when measuring CPL, you are measuring a true conversion and it's a more precise way to understand how many Leads your marketing dollars generate.

Boldleads average CPL is $9.00



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